Mobile App Development Virtual Roundtable

Ibm.biz/mobiledev In this Virtual Roundtable, IBM mobile developers from across the world discuss mobile development. They discuss the main challenges they face building a mobile foundation, the importance of a mobile platform, how a good app can earn its place on their device, and what they, both as developers and as consumers, view as good or bad mobile applications. 1:20 Ahmed Farrag talks the importance of infrastructure, protection and enterprise integration for the mobile enterprise foundation. 2:15 Katie Barnett talks about the planning process of a mobile application 2:55 Jennifer Foley shares her thought on they to keep an app fresh and not stagnant 3:25 Matthew LittleField talks about the difference between mobile development and traditional software 4:18 Katie Barnett emphasizes the importance of testing mobile applications 4:42 Jennifer Foley talks about how to build best practices in developing apps 5:20 Greg Ackerman talks about a customer he had that wanted to enable its mobile salesforce 6:20 Jennifer Foley discusses how important it is for her customers to have a great mobile foundation 7:15 Katie Barnett talks about how she wants to be positively surprised by an app 8:00 Matthe LittleField talks about the cost of having a bad application and shares an example from the a utility company in the UK 9:13 Jennifer Foley talks about how she learns about new apps by following influencers in social media 10:15 Ahmed Farrag talks about how mobile applications helps us become more effective in our daily lives. 10:40 Matthew LittleField talks about how one of his friends switched a bank because of a mobile app feature 11:10 Greg Ackerman talks about how a good application would earn its place in his mobile device. He gives an example of a successful blood donation app. 12:20 Katie Barnett talks about how she immediately deletes poor apps. 12:45 Jennifer Foley shares her experience as a soccer coach and how disappointed she was from an app that was supposed to help her in her work. To learn more about IBM MobileFirst Mobile Development please access our website. Roundtable Participants: Greg Ackerman @ackermangreg Katie Barnett @katiebarnett_5 Ahmed Farrag @a_farrag Jennifer Foley @jenniferfoley23 Mathew LittleField @LittleFieldml Share List

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